Adidas is the worlds top sports products manufacturers.Adidas was named after its founder Adolfadidassler, and in 1920, Herzogenaurach, who was close to Nuremberg in 1920, began producing shoe products.August 18, 1949 registered under the name of Adidasag.Adidas clothing and sneakers are usually visible to 3 parallel strips. It can also be seen in its sign. The three interginements are the characteristics of Adidas.
In the world of sports supplies, adidas has always represented a special status symbol, and this symbol is called "three lines of victory."Since its establishment in 1948, Adidas has helped countless sports players to create great achievements, and has achieved a lot of great achievements.Therefore, adidas can also be said to be the best model for everyones trust and respect.
Since its establishment, Adidas has always stood in the brand camp of the worlds sports products with the attitude of "leaders", and has continuously enjoyed the joy of success.It is such an excellent sports brand not only made outstanding contributions to the worlds sports industry. At the same time, under his innovation and guidance, the development of the worlds sports industry economy and sports goods industries has shown more excitement.
Adidas is the initiator of many technical breakthroughs and has obtained more than 700 patents.In Adidas, the worlds first pair of ice shoes, the first pair of multi -nail shots, the first pair of glue cast football nail shoes ... Especially Adidass spin -type shoe nails are a very revolutionary concept. People even think that it is aThe German Football Team made great contributions to the World Cup in 1954.
In the world football, the support of Adidas has no more support for any sports supplies manufacturers.Especially when Adidas published the first pair of nail shoes, it was also supported and loved by top football players. In the World Cup football game held in West Germany in 1974, more than 80%of players selected Adidas (Adidass football shoes can know the power of adidas in the world football at that time.In the 1998 French World Cup football game, the landlord French team also played a super -level strength with the superior performance of Adidas football shoes, defeating the heroes to win the championship.The authority guarantee of Adidass "Three Line of Victory" has continued to this day.
In addition to football, Adidas also occupies a place in basketball, track and field, tennis, baseball, boxing, swimming, and the latest tide.Many well-known top sports players are convinced of the quality of Adidas: Among the NBA stars of the basketball temple, Jia Ba, the well-known Anthony Walker, and Kobebryant, the most popular player at present;There are retired Swedish celebrities Aibaig, German "Yuluo Sha" Graf, who once prouded the female backbone, and the newly promoted British hope in recent years, Henman and Russian American girl Annakournikova, and the little queen Singji, who had just been on the Internet,Sri Lanka; on the baseball field, there are the New York Yanji teams and boxing fields that won the 1998 American Baseball Championship with Ali, the greatest heavyweight boxer of this century; on the track and field field, Adidass reputation is even from the 1930s.Arthurjonath extends to the current Donovanbailey, Atoboldon and HailegeBrselassie and others.
In addition, since the World Cup in 1970, Adidas has become a designated sponsor for the official use of FIFA, and provides a game for each World Cup.
Adidas also sponsored many sports teams, such as some well -known football teams, rugby teams, and NBA leagues.
The national football teams designed by Adidas include China, Hong Kong, Nigeria, Argentina, France, Spain, Japan, etc.The football league team sponsored by Adidas includes Chelsea, Germany, Benfica, Bayern Munich 04, Marseille, Real Madrid, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc.
Today, adidas still adheres to the concept of perfect shoes made of adidassler. It continues to exchange experiences and needs with world -class top sportsmen and coaches. After a series of repeated testing and testing, various products that meet ergonomics can not only help each of each of them can help eachProfessional sportsmen can improve sports performance and better meet the needs of consumers in general markets for high -quality sports products.In recent years, adidas has not only made new breakthroughs in design and functions, but also the concept of three -line design concept of representative has also set off another trend in the trend.More diversified vision.
Adidas sporting goods have never lack of excellent high -tech products, because Adidas has always regarded "sports technology" as the original driving force and fundamental brand development, which is also an important reason why the Adidas brand has long -term anti -Japanese sports products market.As the brands use of A3, T-MAC3, Y-3 and other technologies developed by the brand in recent years has epoch-making significance in the history of global sports products.
At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities.For example: In 2004, Adidas launched A3 shoes with the concept of "three -in -one energy management" in 2002 with the concept of shock absorption, orientation, and transmission, and once again revolutionized the "A3ULTRARide running shoes with wear resistance, temperature resistance, and shock absorption."" ".In the same year, the 360 ??-degree breathable sneakers of Adidas "Climacool" series were launched.
In 2005, Adidas, the worlds first double-chip smart sneakers in the global sports industry, officially landed in China on April 15th. Although the price is 2680 yuan, it has become a support for many sports enthusiasts.High -tech sports products.In November of this year, Adidas designed with scientific sports products designed by the legendary figure in the boxing world, and it has also been on the stores in Chinese stores ... In addition to the Nike brand, it is estimated that any brand can no longer have any brand.Power comes to counterfeiting with Adidas.
It is just that Adidas cannot in -depth brand penetration rates based on solid product strength in the strategic defensive stage.Let Chinese consumers really feel that "Adidas sporting goods are around", "Adidas is not only a sports aristocracy, but also an indispensable and high -quality sports life partner that Chinese people."
Adidas New Old Logo
In 1972, Adidas adopted the "clover" trademark for the first time."Sanya" represents the Olympic spirit and is also the goal that athletes have been pursuing -higher, faster, and stronger.Many people think that the design of the "clover" represents a blooming flower. In fact, it originally represented the world map, which connects the three continental sectors together, which also means Adidas founder Adi Dasler on sports shoes.Three bands stitched on the top.
In 1996, Adidas chose the centennial anniversary of the birth of the Modern Olympic Games to commemorate the great achievements of the past and look forward to the future."Three -leaf grass" will only appear on the classic series of products. All other products are switched to the new "three -way bar" trademark, which represents the high -quality connotation and future prospects of the brand.