Jimmy Choo is Zhou Yangjie and a world -famous shoes brand named after his English.In addition to shoes, Jimmy Choo also runs bags, perfumes and other products.On July 25, 2017, Michael Kors, a light luxury fashion brand, announced that it will acquire womens shoe bag brand Jimmy Choo for $ 1.2 billion.
Jimmy Choo is a well -known and well -known and well -known distinguished fashion life brand with a charming and confident style.The brand originated from the customized shoes business founded in the East of London in the early 1990s in the early 1990s.At that time, customers were mainly celebrities around the world, including the late British princess Diana.Jimmy Choos brand company was officially established in 1996.At that time, the British Empire Officer of the Great British Empire, who was still edited by the British version of "Vogue", was still the British Empire Captain Tamara Mello, the winner of OBE.Business opportunities and decided to create a classic brand Jimmy Choo with him.At the same time, Sandra Choi, the niece of Mr. Zhou Yangjie, also joined the brand and became the creative director of the brand.With sexy tailoring, fashion design and excellent Italian craftsmanship, Jimmy Choo won the favor of a very high demand for customers, making the brands first design series unprecedented success.With the goal of becoming an international and distinguished fashion life brand, Jimmy Choo is committed to attracting foreign investment on the one hand, and actively expand product types, sales channels and branches.Mr. Zhou Yangjie and Tamala Meilong left the brand in 2001 and 2011.As a pioneer of celebrity fashion design, Jimmy Choo is one of the brand that first introduce gorgeous shoes and handbags into Hollywood brands. The star -studded red carpet is undoubtedly the ideal stage for showing the bright charm of the brand.Today, Jimmy Choo has developed into a fashion symbol that has strongly respected from celebrities to royal family, from musicians to heads of state.Because of being loved by celebrities, the brands business has developed rapidly.And the famous photographer Mario Testino, Terry Richardson and Steven Meisel, etc.High -heeled shoes, the image of grabbing gorgeous handbags as the theme, bold and dramatic advertisements, as if sprinking a circle of golden light for the brand, further deepening the brands charm.Expanding retail business has always been the main development strategy of the group.Jimmy Choos first specialty store opened at Motcomb Street in London in 1996. At that time, the brand also set up sales points at the most famous selected department stores.In just two years, the Group has expanded the sales network to the United States, opening two new branches in New York and Beverly Hills.In the future, Jimmy Choo continues to expand, and shopping hotspots in famous and distinguished brands around the world, such as Sloane Street in London and Bond Street, Avenue Montaigne in Paris, Kang in RomeVia Condotti, Madison Avenue in New York, and Rodeo Drive, which are Billy, and Ginza in Tokyo.To this day, Jimmy Choo has developed into a very comprehensive and distinguished fashion brand.The ladiess shoes series is still the core product of the brand. In addition, there are handbags, small leather goods, scarves, sunglasses, glasses, belts, perfumes and mens shoes.The two creative director of the group Sandra Choi and Simon Holloway also aimed at developing brands into one of the worlds most high -value fashion brands. They have always supervised the brands design direction and strive to be perfect.As one of the key brands of Labelux Co., Ltd., which has been held by privately hold, Jimmy Choo now has a total of 150 specialty stores in 32 countries around the world. At the same timeThere is a sales point in the brand boutique store.Jimmy Choo will launch the second perfume FLASH in the spring of 2013. The perfumers of this perfume are Christine Nagel.The front tone is strawberry, pink pepper and orange; the middle is evening jade, jasmine and white lily; the tone is white wood and sky mustard.Jimmy Choo signed an authorized cooperation with Interparfums (its perfumes include Langwan, Van Cleef & Arpels, Paul Smith, Bobaley, etc.), which launched the first Jimmy Choo perfume in 2011.Sandra Choi is the creative director of Jimmy Choo, a well -known and well -known fashion life brand who shows rich charm and confidence.Born in Isle of Wight, Sandra, who was educated in Hong Kong, was later moved to London to continue his studies.During that period, Sandra began to follow her uncle Mr. Zhou Yangjie (Jimmychoo) to learn shoes -Mr. Zhou Yangjie was a well -known senior who opened a shop in East District, London, and served by the celebrities (including the late British prince Diana) around the world.Womens shoers.After the beginning of her apprenticeship, she was full of enthusiastic about fashion design and was determined to become a professional designer.Later, Sandra was successfully admitted to the famous Central St Martins School for a fashion design degree course.On the days of working in Mr. Zhou Yangjies shop, Sandras shoes -making skills have been continuously improved. From the design of high -end fashion shoes, cutting pattern paper molds, sewing, and size to shoe -making, it is becoming perfect.With the rare opportunities here, Sandra finally resolutely chose to give up his studies and focus on the work of shoes design and studio management with full -time.Mr. Zhou Yangjie has been the British version of "Fashion" magazine accessories in 1996 and before.Meilong partnership founded the fashion brand Jimmy Choo, and Sandra Choi has also become the creative director of the brand.Since the beginning, Jimmy Choo has grown into a high -end fashion brand that has been popular with international customers around the world.The first Jimmy Choo store was opened in Motcomb Street in London in the same year. The brand also distributed products to the most famous selected department stores.Brands of shoes are sexy, fashionable, and combined with extraordinary Italian artisan arts is the key to winning customers.At that time, the brands first series had achieved unprecedented success.SANDRA combines its insight into fashion and refined shoe -making technology to create a series of excellent retail shoes series that shows the quality of high -level custom womens clothing.Taking the development of the international market as the expansion policy, the brand opened the first specialty store in New York in New York in 1998 to enhance the exposure of the brands retail market in the United States.Since then, the Los Angeles Store also opened in 1999.Under Los Angeless location, this shop has become a fashion base for Hollywood celebrities.Sandra cooperated with a group of celebrities and image designers in the studio of the local hotel to create a pair of charming fairy performances designed for star -studded awards ceremony.It turns out that the red carpet is definitely an ideal stage for gorgeous shoes and handbags: a group of famous actresses such as hormones.Halle Berry, Shanzhuo.Sandra Bullock, Kate.Cate Blanchett and Natalie.Natalie Portman, all of them, all wearing Jimmy Choos gorgeous high -heeled shoes and striked out of the magnificent style.The praise continues to end in the 2008 "New Year of the Year" award from the 2008 "New Year of the Year" award (the 2008 "Best Brand of the Year" award from the 2008 "New Year of the Year" award from the 2008 "Best Brand" award from the British Fashion Association.Acebrand of the year, and the 2008 "Brand of the year" awarded by Footwearnews in New York.As the creative director of the brand, Sandra Choi injected a surprising new fashion driving for Jimmy Choo.As for creating a variety of gorgeous boutiques for Jimmychoo, it has made it one of the worlds most highly valued and honorable fashion brands, and it is the goal of Sandra.Jimmy Choo has officially announced that it has retrieved its business operating rights of the brand since 2009 from Shanghai Kuotu Industry and Trade Co., Ltd., a Chinese business seller.The two parties will transfer their business rights in the winter of 2012, and will be officially managed by Jimmy Choo in October 2012.Jimmy Choo will handle business business affairs in Mainland China with Shanghai Kuotu Industry and Trade Co., Ltd. during the transfer of business rights.Jimmy Choo (Shanghai) Trading Co., Ltd. was established in 2012 and will be directly responsible for the retail business of the Chinese market.Jimmy Choo reached a sales agreement with Thepedder Group in 2007 and introduced the brand into the Chinese market by the group as the brand.Later, in 2009, it was converted to the sales business of Shanghai Kuotu Industry and Trade Co., Ltd., which is responsible for operating specialty stores.So far, Jimmy Choo has 9 specialty stores in Mainland China, located in Beijing International Trade Mall, Beijing Laofo Department Store, Beijing Zhuozhan Shopping Center, Shanghai Hang Lung Plaza, Shanghai Port Exchange Plaza, Shanghai Trade Mall, Changchun Zhuoshan Shopping Center, NanjingDeji Square and Tianjin Galaxy International Shopping Center.In the next few years, the brand plans to open as many as 30 specialty stores from all over China.In addition, Jimmy Choo also has a wholesale business in Mainland China, which is a retail business for mens shoes and shoes by Lane Crawford and Joyce Group.