Pan Gu Kaitian, Leopard coexistence with humans
Ten thousand years ago, from the snow mountains, grasslands, and forests, the silent and surging Asia and Africa continent, although the changes in the earths countless geological age, have undergone the evolution and extinction of many creatures, but the leopard is sustainable.The gap between the feet of survival and the birth of human beings is only a millennium and instantaneous moment.
Leopards thinking is agile, sharp, healthy, fast, fast, arrogant, jumping to Xiaoxiong, it is not afraid of nature and strong snow.Gallowing on the vast plain grass, leopard faces various prey. They do not grow up like lions immediately. They are more quietly standing, waiting for the best time to achieve the best time to achieve.
Leopard has a natural puppet. They are unlikely to be tamed. If they are captured, they must move towards the extreme of life. This spirit for defending the dignity of the customs is preferred to sacrifice.The characteristics are also unique personality that humans are unpredictable.
Brand core value: By continuously meet different needs, more exciting, confident and pleasant life brings to consumers life journey!
Brand Positioning
Brand identity positioning: Personal out -of -items carry, storage and protection solution provider.
Target consumer position
Market price positioning: mid -range price is the main consumer market of the Weibao brand
Product style positioning: fast grasp of fashion trends (keep leisure, penetrate into fashion, classics, taste, and elegant)
Product applicable occasion positioning: Product categories meet consumer leisure, travel, business, school, sports, etc.
Guangdong Weibao Industrial Co., Ltd. was established in 1988. It is a cross -industrial group specializing in luggage design, product manufacturing, and marketing.The company takes "providing high -quality life style for consumers, sharing with customers, sharing with employees, co -ness with the times, and dancing with the times" as a corporate mission.Since its establishment, Weibao has always adhered to the core values ??of "pragmatic, responsible, professional, and innovative", and insisted on the design style of the product with the "fast grasp of fashion trends";"Weibao" has become a well -known brand at home and abroad.
Through the re -planning and positioning of the brand strategy, today, the "Weibao" brand has the three major product series of black, green, and orange cards.Black cards provide classic quality products with mature and high -quality design concepts. Green cards provide young and vibrant products with popular fashion design concepts. Orange cards provide cost -effective products with practical and affordable design concepts.The three major product series meet the different needs of different groups, bringing more exciting, confident and pleasant on the journey of consumers!The company has passed the ISO9001 international quality management system certification. The series of products are refined by imported high -grade fabrics and high -quality hardware accessories. The purchase of products from raw materials to production links is strictly implemented in accordance with the quality management system standards.After unremitting market innovation and development, Weibao products and image counters and stores have spread all over the country, and the products are exported to Europe, America, the Middle East, Southeast Asia, Japan and other countries and regions.
The excellent quality and brand image construction that has always been adhered to has won the recognition of consumers at home and abroad and praise from government agencies at all levels.The title of Leading Brand; in 2007, it was identified by the State Administration for Industry and Commerce as the "well -known trademark in China"; in 2003, it was identified by the Guangdong Provincial Administration for Industry and Commerce as the "Famous Trademark in Guangdong Province".During the same period, the company took the lead in hiring the popular international star TWINS combination as an image spokesperson, and reprimanded huge sums of money on advertising in well -known domestic media such as CCTV.At the same time, the company has always enthusiastically supported social public welfare undertakings, and further enhances the popularity and reputation of the Weibao brand.In the future, Weibao will steadily move towards the vision of the enterprise: as a high -quality luggage and related product providers, the "Weibao" is made into a leading brand in the Chinese luggage industry and a well -known brand in the luggage industry, and it has become the most influential of the luggage industry.Multi -brand and channel owners of Li!