The Yagol Group was founded in 1979.It is a large multinational group with brand clothing as its main business and is involved in real estate development and financial investment. It has nearly 50,000 employees at home and abroad.Its company Co., Ltd. is a listed company.
In 2014, the Group achieved sales revenue of 59 billion yuan, profit of 3.935 billion yuan (increased by 30%year -on -year), and completed taxes 2.8 billion yuan.It is ranked 221st in 2014 and 30th in the top 500 Chinese private enterprises.
The brand is the dream of adhering to and chasing.In 1986, the first independent brand "Beilun Port" was created; in 1991, the core brand "Youngor" was created, and the "Younger" was taken.; In 2007, the introduction of the 120 -year -old American mens flagship brand HARTSCHAFFFFFFFFFNERMARX (Hart Max), which obtained its right to operate in mainland China, Hong Kong, and Macau; in 2008, the creation of young fashion brands GY; in 2009, it successively created fashionable fashion.Customized brand Mayor and natural original brand HANP (Holy Family) have formed a brand camp with Youngor as the core.In 2014, among the 500 most valuable brands released by the World Brand Lab, Agaor ranked 117th with a brand value of 17.422 billion yuan, and ranked 6th in the textile and clothing industry.
In terms of brand operations, Yagore is ingenious.Since 1995, it has been specially studied for nearly 20 years in the field of clothing -free ironing. The first domestic precedent is opened. The introduction of international advanced iron -free technology, combining traditional industries and modern technology, its own iron -free research and development system, especially with a series of iron -free shirts (HP shirts →VP shirts → DP shirt) upgraded and replaced and full category of jackets (suits, pants, T -shirts, eggplaces, etc.) free ironing innovation, unique, leading mens clothing trends; in 2003, huge sums of money to build the first textile and clothing vertical industry in the industryThe chain covers cotton planting, spinning woven, clothing design, manufacturing processing and retail terminal construction, controlling each link, and ingeniously carving each piece of clothing.
Since 2012, Yagol has started to build a high -quality member club in Chinese mens clothing brands, gathered nearly 10 million consumers and 1.3 million loyal members.In 2014, the newly upgraded Longma Club will bring the four major brands of the Youngor, GY, HSM, and HANP to the "Abauga Ryoma Hui", which has the interoperability of equity, the service appreciation, and an unique "exchange public welfare" project.Leading members to participate in micro -public welfare projects in environmental protection, family, education and other fields, and advocate brand and audience to pursue the quality of life and positive.
Since 2015, Yagore will take large members as the cut -off, link members, shareholders and potential fans to fully apply 360 ° of large data means to collect membership information to form a closed loop with large members as the core for omni -channel marketing.At that time, platforms such as online micro malls, e -commerce websites, social media, mobile terminal mobile social networking, APPs, etc. will be synchronized with the offline Atayor stores.With more accurate differentiated marketing and cross -border alien alliances, it provides members with more personalized value -added services.The first batch of pilots were implemented in two major cities in Ningbo and Shanghai.