The business fashion brand of young professional women in the city has fresh and bright style, modern and simple, and is a clothing company specializing in brand design, development, production and sales.
As the pioneer of young OL business fashion, Lily adheres to the concept of fusion of fashion and business, and designed business fashion for urban young professional women with a fresh and bright, modern and simple style.
Strong, feminine, modern, and bright are the core product style of the Lily brand.The designer is inspired by modern art models, combining fashion trend elements such as surrealism, modern times, and Byzantine art to create unique business fashion aesthetics with simple and sharp silhouettes, unique colors and prints.
Lily Business Fashion has opened more than 700 brand stores in China, settled in 270 cities including Shanghai, Beijing, Guangzhou, Shenzhen, Wuhan, and more than 70 retail stores in 10 overseas countries including Russia, Saudi Arabia, Thailand, Singapore, and KuwaitEssence
The Lily brand has successfully landed on the International Fashion Festival of Inter Milan Fashion Week and Germanys CPD, becoming a new fashion brand that has attracted much attention in the international fashion circle.
In May 2000, Shanghai, Lily store;
In September 2005, Saudi Arabia, Lily store in the Middle East;
Autumn and winter 2005, Paris, Lily Overseas Store;
On September 23, 2006, boarded the main show in Milan Fashion Week and released new spring and summer in 2007;
In July 2007, SOGO Department Store, Indonesia, opened 5 LILY stores;
In June 2012, the 10th anniversary of the Lily brand and the release of new winter products;
In March 2014, the 57th brand store of foreign markets opened in Eastern Europe;