"Inner Liansheng" was founded in 1853 (three years of Xianfeng in Qing Dynasty), and was born in Wuqing County, the founder Zhao Ting.In his early years, he learned to make shoes in a shoe -making workshop in Beijing. Due to his high understanding, he quickly learned a good craft.After accumulating rich customer connections and certain management experience, Zhao Ting decided to stand on his own.Soon, with the funding of a person who called a "General Ding Da Da" in Beijing, he subsidized Zhao Tings founding of the inner lift boots and shoe stores.
Zhao Ting, who was unique in Huiyan, analyzed the situation of the shoe industry in Beijing at that time, and believed that the lack of a shoe store in Beijing was lacking in the boot shop, so he decided to run a ping -up shop.The idea of ??meditation sedan uses the relationship between people to produce pilgrimage boots for the relatives of the emperor and the court of civil and martial arts in the court.
"Inner" -If refers to the Grand Palace; "Lian Sheng" -Shamnity to sign up the boots produced by this shop can be in the courts official Yuntong, and it is promoted to the three levels.
In the past, the old Beijing people were rich in mantra: the top of the head of the head, stepped on the inner litter, wearing eight major Xiang, and the waist entangled in the four great constitutions.It means that wearing shoes made in Nei Lian Sheng is a symbol of a special identity.
Inner Lian Sheng: The old saying said, "Grandpa and grandfather look at the shoes first." The Beijingers went out, and there was no good shoes.With the strength of the feet, there is light on his face.Where can I buy good shoes in old Beijing?Inner couplet is promoted.During the old age, the car husband wore a shoe made by Ninjiasheng.Dragon boots.
The size and style of the cultural and military officials who come to the store to make shoes to the shop are registered one by one. If you buy shoes again, as long as you send someone to inform, you can quickly send it to the information as required.At the same time, it also provides convenience for the officials of the officials to see the officials.A detailed "Performance" of the size and hobby of the princes and nobles of the capital of Beijing came into being.
"Performance" is the earliest customer relationship management file in China, and has been included in the MBA course case library of Peking University Guanghua School of Management.Nowadays, the service object has become an ordinary people, but the business philosophy of "treat each other with sincerity and is not deceived" has remained to this day.
The Revolution of 1911 overthrew the Qing dynasty and began to produce and operate dresses, worship shoes and satin face shoes. The service target was still the upper level of society -the new "sedan".At the same time, the calf leather bottom dresses have been released, and they are presented to the literary and intellectuals.Due to the narrow number of sales objects, the level of productive forces has always been low, but the concept of "quality first" has always penetrated into employee training and incentives, which not only creates centripetal force, but also promotes production and operation.
The founding of New China in 1949 broke the specialty of mens boots and shoes, added womens shoes (rust flower shoes, etc.), liberated shoes, etc. This recovery-during the transition period, the Inner Lianlian experienced basic changes in business ideas and business directions.
From 1956 to 1958, the shoe store completed its change in its business direction. During the "transformation-development" period, the shoe store also changed from private to state-owned enterprises.Beijing brand -name products and go all over the country.
In 1970, the Inner United Lian was promoted to establish a production workshop, which ended the history of its frontcat and backcourt (handicraft workshop).At this time, non -self -made shoes are also included in the scope of sales.The production and operation of leather shoes began in 1976.In 1977, the name of the famous old name was restored.In 1986, the new Inner Lianlian Promotion Factory was completed, covering an area of ??about 13 acres.In 1988, a new business building with an architectural style and an operating area of ??more than 1,700 square meters was completed.For a long time, the sales performance of Ninjiasheng has continued to rise, and the market share has continued to increase.
In 2001, the nature of the enterprise was changed to a limited liability company, and employees became shareholders of the company, which shows that the Internal Union entered a period of development and growth.In the future, Neilian Sheng will keep up with the times, constantly innovation and glory.