Hailan Home Co., Ltd. is located in Xinqiao Town, Jiangyin City, Jiangsu Province. It was established in 1997 and was listed on the Shanghai Stock Exchange in 2000. The stock code is 600398.The company is a large clothing company, which covers the operation of brand clothing and the production and sales of high -end stainless woolen, high -end suits, and professional uniforms.Among them, the operation of brand clothing includes brand management, supply chain management and marketing network management.
Hailan House Clothing Co., Ltd. is a subsidiary of its name, and its establishment has promoted the development of different clothing brands of Hailan Home Co., Ltd.This year, it will launch different promotional activities for its "love rabbits", "Hai Family" and "San Kano", such as holding fashion exhibitions online or in different cities, and advertising in multimedia.
Based on the dual operating model of the brand and platform, the company strives to provide each customer with high -quality products and services, and establish a unified marketing network by establishing a strategic alliance of the industrial chain.
Through the direct management of franchise stores, the unified image and rapid expansion of the store have been realized; through the integration of the clothing industry chain resources with a win -win concept, the virtuous cycle of the entire industry chain operation is promoted.Business risk, maximize creative value.At present, the company has formed the "headquarters brand management-production outsourcing-general library logistics-chain sales" operation management model with unique and competitive advantages, which has achieved continuous and rapid development in the overall situation of the industry.
In 2015, the company has always been committed to creating the strategic goal of "national brand". It focuses on the terminal market, taps market potential, and continues to meet the increasingly rational clothing needs of consumers with accurate product positioning.Advantages, with direct -operated store management, improve the application of large data, wealth of product marketing, enhance brand value, and continues a good growth trend.