XTEP Tubp brand introduction
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Tubou (China) Co., Ltd. is one of the leading sports goods companies in China. It was officially listed on the Hong Kong Stock Exchange on June 3, 2008. With the unique positioning of "sports fashion"Feel".
Tobe has always been the mission of Chinese running sports leaders.Since 2007, Tubo has frequently made efforts in the running field, and has joined hands with Marathon in more than 20 cities including Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou, and Wuhan, becoming the most sponsored brand in Greater China.In addition to many running events, the Olympic athletes Chen Ding, Wang Zhen, Cai Zelin, Running Famous Xie Zhenye, and the Star of Asian Records Zhao Qinggang, such as Zhao Qinggang, were all included in the running endorsement camp.The slogan of "Love Run, Aitu" is deeply rooted in peoples hearts.
At the same time, as a promoter of the development and popularization of Chinese youth football, Tubou has sponsored the national campus league, such as the National College Student Football League, the five -person football league of the national college students, and the National High School Campus Football League.Interacting with adolescents to help Chinese football flourish.In 2010, Tuban signed the Premier League Birmingham Club and signed La Liga Power Brigade Billyreal in 2011.In 2016, Tuban was holding an internationally renowned star and Ukraines "nuclear warhead" Andre Shevchenko to jointly create professional football products and successfully pushed the market.In April 2016, Tubu also launched the "Fighting Plan" of the Football Strategy, which is based on planning to build a Chinese football foundation. Through the four major measures such as the event plan, training plan, product plan and promotion plan, I hope to serve in 5 years.5 million adolescents.
In addition, Tubou sponsored the National Games for three consecutive consecutive consecutive sessions, showing a style at the highest level of the country, and in 2015, it became the first China Peoples Republic of China Youth Games Sports Products Partner.
In 2015, Tubas strong return movement proposed the "3+" strategy with consumer experience as the core."Product+", let the product upgrade; "sports+" integrate products and services into one; "Internet+", in response to lifestyle trends, fully interact online and offline.While paying attention to professionalism, Jubu adheres to the dual -track system of "Sports Entertainment", and has signed Nicholas Tse, Twins, Pan Weibai, Cai Yilin, Gui Lunmei, Han Geng, Tian Tian Brothers, Li Yifeng, Lin Zhenna, UNIQ, Du Tianhao, Wang Dongcheng, Zhao Liying.And consolidate brand fashion tone.
In March 2016, Tubu founded Chinas first running festival -321 Running Festival. Since then, runners have their own festivals.In April, Tuban officially launched its own "Fighting Plan" of the Football Strategy.In August, the first running club in Tubu landed on the Beijing Olympic Forest Park, which not only provided runners with professional equipment and services, but also created an atmosphere of easy running.At the same time, Tubu officially became the "Chinese Marathon Official Partner" of the China Athletics Association, which is both affirmative and encouraged.
Tubu is finely cultivated in the field of sports and is committed to becoming the first brand of sports fashion. It continues to provide sports population with fashion professional equipment and value -added services, ranking among the forefront of the Chinese sports goods industry.