As a leading brand of Chinese fashion, EP Yaying, its affordable and luxurious brand positioning, leads the fashion and elegant lifestyle, conveys the value proposition of balance, love, happiness, combined with international popular trends and modern Chinese fashion elements, providing elegance, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion, fashion and fashionHigh -quality full -series clothing to meet the needs of urban womens multiple lifestyles.
ELEGANTPROSPER is aimed at urban womens dressing needs in high -end social occasions, showing noble, beautiful and elegant.
EP is aimed at urban womens dressing needs in public space, workplace and daily life, showing romance, softness and exquisite.
EP. Jeans is aimed at urban womens costumes, holidays, and leisure in private space, showing comfort, relaxation and vitality.
Group overview
Huayi Fashion Group was born in Jiangnan and began in 1988.The name of "Hua Zhiyi" has a beautiful dream. "Hua" represents "Huashang, Huamei, China"; "Yi" represents "perseverance, persistence, focus".The words "Hua Zhiyi" mean the expectations and determinations of Hua Zhiyis ambition to focus on beautiful causes and promote Chinese fashion culture.
The Group is committed to leading fashion and elegant lifestyles, creating Chinas exquisite living aesthetics, spreading Chinese fashion creative culture, and conveying balanced value of love and happiness., Bring high -quality and fashionable lifestyle to Chinese consumers.
The Group owns well -known brands including EP Yaying, Graceland Yayi famous shop.The main business business includes: independent high -end brand operation, international boutique brand agency, fashion industry supply chain construction, fashion industry education and training and other fashion industry investment.
Today, Huayi Fashion Group has nearly 5,000 employees. Through the diversified fashion industry development strategy and the expansion of retail networks, nearly 500 high -quality stores in Macau and Macau are mainly distributed in the front line and provincial capital cities.
In the future, Hua Zhiyi will build a fashion group full of art, culture and creativity, create beauty groups for customers and society, allow employees to share their life -free groups, advocate green, environmentally friendly, happy and comfortable groups, represent Chinas most beautiful high -end fashion fashionBrand group!