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UGG brand introduction

UGG brand introduction

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Snow boots rose in Australia during World War I. Australian pilots wrapped two pieces of sheepskin on their feet to protect the cold. This is the prototype of snow boots, which has a history of nearly a century.Initially, snow boots were called UglySheepskinboots in Australia, and later English pronunciation was referred to as UGG.The current popular snow boots brands include UGG, YellowEarth, JUMBOUGG, Jomvox, MOU, EMU, Anyprize, Aukoala, etc.
This kind of sheepskin boots have become popular in cutting wool people from 1910. Cut the wool people take off a small piece of sheepskin from the sheep. After trimming, they are used to cover their feet. They call this shoe ugly.Boots.During the First World War, Australian pilots wrapped with two sheepskin into shoes and put on their feet to protect the cold, and then gradually became popular in Australia.At that time, the Australian Air Force first discovered the wonderful function of the snow boots. It was wool inside, and the tannant -tanned sheepskin was designed to be designed.brain.Anyone who had driven the plane knew (said so much breath), the pilot flew to the high altitude, and it was the easiest to feel cold for a long time.The special -purpose military boots designated by the Australian Air Force were once called FUGG, which is Flyinguglyboots.
What makes snow boots is really known by the world because of the brand Uggaustralia.
In 1978, another surfing athlete Briansmith bought some Australian sheepskin boots and brought them to the United States. It was sold in New York, mainly for surfers in California.Later, he established a UGGHolding company and registered UGG trademarks, but due to poor management, in 1995, Briansmith sold its shares to DECKERS Outdoor Products Co., Ltd.Multiple countries have been recognized.In the winter of 2009, snow boots ushered in their spring with the momentum of the UGG trademark of the Dex company.After 2010, more Australian snow boots brands (such as Pacific, Jomvox, Aukoala, Jumbo) officially entered China and opened up the domestic market.