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Hennessy Hennessy Brand Introduction

Hennessy Hennessy Brand Introduction

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Hennessy is a brand of LVMH (Moethennessylouisvuitton). Its parent company LVMH is the worlds largest luxury group, which is famous for providing high -quality, original and unique brand -name products.
Hennessy is the worlds leading special cognac brand, founded in 1765.The Hennessy family has been committed to creating the best Bailan land in the world, and Hennessy VSOP is a brand of young and energetic products in its series of products.
Hennessy is the worlds first cognac, with the worlds largest water.
Hennessy, adhering to his familys meticulous and perfect tradition of brewing Cognac, strictly controls every link of production, and implements Hennessys original spirit, and is the standard of advanced Cognac.
Hennessy adheres to high -quality connotation, and its unique image has become the worlds top high -quality cognac.It is composed of more than 60 "water of life" from the four top grape production areas from the French Cognac areas. Hennessy VSOP Cognac has a harmonious and implicit taste, delicate wine, exuding elegant and mature charm.Hennessy VSOP can be equipped with Tangli water, soda or mineral water plus ice tone, or as a base wine that you like to love cocktails to lead the fashion trend of Cognac special drinking.This kind of fun is unsatisfactory.
Today, in addition to the drinking method of adding ice and water, more and more young people in the world are equipped with various fashionable soft drinks (such as cola, orange juice, apple juice, crystal grape juice, etc.).Multi -end fashion enjoyment.
Hennessys music is a continuation of the relationship between Hennessys brand and contemporary music. This event can also be regarded as Hennessy VSOPs continuous support for Chinese and Western music and urban culture.Hennessys "Hyun Yin" is not only a bridge connecting the most fashionable music in China and the West, but also the unremitting efforts to help pictures music without borders.
Hennessy has always supported the creation of music wizards worldwide. They are all popular singers or DJs with creative talents.And the famous Hiphop singer Pakim.
Where does the level come from
One day in 1865, when the Mauricehennessy (Mauricehenness) was boring, there was a star -shaped pattern on the comparison of the frame, which triggered that he might as well add this star to the bottleThe idea was even more implemented, and the concepts of Hennessy Cognac are divided into the concepts of one star, two -star and Samsung, making it easier for customers to distinguish the quality of Cognac and become the founder of Samsung Cognac.
The legend found by the wine bottle
Speaking of wine bottle, you cant forget the contribution of Hennessy.Prior to 1830, all tauro factory products were released on sale in wooden barrels. Because the surface of the barrel did not have any labels about the place of production, manufacturers and quality descriptions, customers could not distinguish the quality of the tugland land.At the time, Mauricehennessy was found to have changed this confusion situation. He successfully designed glass bottles with personal creativity, which is limited to higher quality wines (that is, todays XO categories).The bottle surface is also attached to the label description, so that customers can clearly identify wine with outstanding quality.In 1830, and for the first time, the wine was loaded with wine to other cities, and it was postponed to 1858. The degree of use of wine bottle became more common.
Hennessy XO original originator
In the guidance of Mauricehennessy (Mauricehennessy) in 1870, the guidance of Muariers Hennessy was brewed into a rich and mellow -grade wine with the oldest and superior water of life. In the first ten years, these preciousThe wine only provides family or relatives and friends.Because Hennessy has been well received in the world, it is even more appreciated and praised by Asian people. Hennessy has settled this precious wine in the world, and Hennessy XO was born.
In 1888, the record of the XO -level tugland was sold in France, and the Hennessy Winery officially registered the XO level to the French government in 1900, so that all the same characteristics of the same characteristics of the same characteristicsThe ground must be called xo.With the super -grade quality of Hennessy, Hennessy XO is quickly known as the indicator of the best Cognac, and is respected by the industry.To this day, even if there are many Cognac products that claim to be XO, if they are founded by the real XO grade Cognac, only Hennessy XO.Therefore, in its promotional sentence, there is the slogan of "The original of xo, the foundation of xo".
High -efficiency production
Hennessy has 500 hectares of vineyards and twenty -eight distillations. However, these are not completely supplying Hennessys demand. Therefore, more than 20 vineyards signed contracts with Hennessy to supply the grapes produced to it.In addition, Hennessy also purchased distilled wine from other distilled operators.All these distilled wines are installed in the oak barrels made of Rishan, and then placed in the basement of Hennessys 25th.Therefore, the companys original wine has reached 180,000 barrels. In terms of brewing industry, it is the highest production family.In order to maintain high -efficiency production, Hennessy uses mechanical harvesting, and the rest uses grapes to choose grapes.
Cate with market needs
In the 1980s, Hennessy was based on statistics in 1980. In 1980, the worlds annual sales of about 130 million taurn land.In order to maintain Hennessys leadership position, in addition to the selection of grape area, the grape area is made, each brewed taulland, they will divide the different cognac production areas, and then divide 19 or 20 different alcohol -old -age -old -fashioned plums., To separate wine quality and level.
The quality and taste of Cognac in each exported city are also different. For example, in Asia, taking Hong Kong and China as an example, they all like the sweeter flavors.In order to meet the needs of the market, every country is exported, different taste.And Hennessy bartender, with their sense of smell and taste, and the extraordinary memory, select wine in different producing areas, prepare different wine quality and taste, use glass bottle to carry a few bottles and tags as records, such as this taste.Du was welcomed by the local country, and it will be exported by this bottle as a standard of modulation in the future.