UNIQLO is a well -known Japanese leisure brand. It is the core brand of strength of Japans Fastretailing Group, which ranks among the top global clothing retail industry.Persist in providing modern, simple and natural, high -quality and easy to match consumers all over the world.The "wild" concept advocated is also well known to the world.
"Clothing is a supporting role, and the talents wearing clothes are the protagonists." Highlights its concept of dressing with people. Even if it seems simple basic models, as long as carefully matching, you can show his own personality.
Uniqlos full name is UniqueClothingwarehouse. Its internal meaning refers to a warehouse -shaped store that is unnecessary to decorate and uses supermarket self -service shopping methods to provide customers with the hope of customers at reasonable and credible prices.
The company name is FastRetailing, which contains many special meanings.Fast [Fast]+Retailing [Retail] reflects how to quickly commercialize the customers requirements and how to quickly provide goods in the fundamental spirit, and also expresses that they expect to become a world -general concept of fast food culture.Shaking faith.
This concept refers to clothing that can be worn by the worlds unified services, with reasonable and credible prices, a lot of continuous provision of any time, anywhere, and anyone can wear.Therefore, they have unique product planning, development and sales systems, thereby achieving low cost of store operations.
The UNIQLO brands fast -moving company was founded in 1963. It was a small clothing store selling suits.Liu Jingzheng, the current chairman and general manager of the company, graduated from Waseda University in Economics and entered the Fast Institute of Economics in August 1972. In September 1984, he served as chairman and general manager of the company.In 1982, when Liujing, who was already a special director of the company, was inspected by the United States, was inspired by the warehousing sales method on the campus of the American university.For the first time, it was introduced in a hypermarket -style clothing sales method to achieve low cost of store operation through unique product planning, development and sales system.
In June 1984, the first UNIQLO warehousing clothing store was officially opened in Hiroshima, Japan.At that time, the Japanese economy was in a depression. UNIQLOs business strategy was to provide fashionable casual clothing to all consumers at a low price.In order to gather popularity and attract customers, when they first opened, UNIQLO also provided a free breakfast for customers who came to shop: bread and milk. This trick really attracted a large number of customers.Every morning, many people always gather in front of Uniqlos store, lined up, led breakfast, and then enter the store to buy.
In 1991, the company quickly started the chain business, and proposed to establish a development plan for 1,000 branches to achieve Uniqlo chain. The American Limited and Gap shops with their own national characteristics became the model of UNIQLO expansion. In 1994, UNIQLO was on HiroshimaThe stock exchange was listed, and then listed on the Tokyo Stock Exchange. In 1998, the UNIQLO Harajuku was opened. The sweater promotion was successful, and the era of "leisure clothes directly for consumers" began.The so -called "leisure clothing directly for consumers" is to comprehensively amend the business processes such as planning, production, circulation, and sales, and strive to establish the most suitable business model for consumers. The key is to make a large number of production according to the needs of consumers.In this way, unique business philosophy and business models developed all the way.Nowadays, Fun Employment Company has become the first company in Japans retail industry and among the top companies in the worlds clothing retail industry. There are nearly 600 stores in Japan alone; it has created sales of 111 billion yen in 1999 and 228.9 billion yen in 2000.In 2001, the 3 -year performance of 418.5 billion yen has doubled the miracle, which has also ranked first in Japans "21st Century Prosperous Enterprise", becoming the most popular casual service brand in the Japanese market.In September 2001, the first overseas store in London, UK, is the first overseas store. Now Uniqlo already owns 15 specialty stores in the UK. During the year of entering Europe, it was named "2002" by the European representative industry magazine "Retailweek" in Europe.The most influential and best companies in the British market of the year.