"Red Valley" is one of the brands of Guangzhou Honggupi Co., Ltd.The Honggu brand originated from the Lijiang Shuhe River, which is the inheritance and continuation of the 600 history and culture of the wideline leather artisan.The company positions the Honggu brand as the Chinese national leather goods brand. It is committed to digging and promoting the exquisite leather craftsmanship of the ancestors, and is committed to promoting the national leather industry handicraft culture.
Honggu brand products are mainly national and casual womens bags, and the products are made of handmade leather.
Guangzhou Honggupi Co., Ltd. was founded in 2002. It is a specialized leather company integrating R & D, design, production, sales, and brand operations.The companys headquarters is located in Guangzhou Huadu with the reputation of the "Capital of the World", and has two major production bases and logistics centers covering an area of ??more than 60,000 square meters in Baiyun District, Guangzhou and Zigong City, Sichuan.There are two major R & D centers, which have a brand cultural industry group in Lijiang, Yunnan.
The company takes "brand franchise, chain monopoly" as its business model. It has three independent brands: "Red Valley HONGU", "SISI Sissi" and "M2M".More than 1500 sales outlets, annual sales of hundreds of millions of yuan.
The company has always paid attention to the pursuit of quality and quality. It aims to provide consumers with high -quality leather products and services. The company is the first to pass the ISO9001 international standard quality system certification and obtain a certificate of leather logo.one.At the same time, the company is also a member unit of the China Leather Association and the core enterprise of the Guangdong Leather Industry Association.
At present, the company has established a standardized production process and standardized management model, enhanced the vitality of the enterprise with modern enterprise management systems and efficient management methods, consolidated the brand foundation, established a sound internal operation systemSupport to promote the rapid growth of sales performance.Over the years, Honggu has always adhered to the corporate mission of "helping people better show themselves", carrying forward the superb leather handicrafts, and becoming a representative new force in domestic leather goods enterprises.
Since its establishment, the company has been using "sincerity, innovation, and win -win" as its corporate values, with tree "world -class fashion ecological groups" as its corporate vision, and building "home, partners" as the core, advocating business strategy -oriented improvement systemThe corporate culture of thinking ability, adheres to the corporate spirit of "coordinated hard work, pursuing excellence", and creates a result -oriented 4R scientific management model.
In 2010, the company invested nearly 100 million funds to improve the construction of seven major systems including human management, product research and development, branding, marketing, and IT informatization.The new thinking of changing to "Chinese creation" and focusing on the cultivation of professional talents can be realized to realize the high quality and professionalization of professional talents; take the lead in introducing product integration research and development, EIP, BI and other information management systems in the industry to realize the transformation of enterprises modernization management.Promote the comprehensive upgrade of marketing, research and development and brands, and to create excellent products, excellent teams, and outstanding Red Valley!
Since its establishment, Honggu has been pushing all the way, constantly pioneering forging ahead, and expanding the size of the enterprise.In the new journey, the Red Valley people will adhere to their beliefs, adhere to "unity, unified implementation, unified image, unified service", and create a "world -class fashion ecological group" under the guidance of breaking through the spirit of self and innovation.