The "Benny Road" brand was used in 1981. The "Benny Road" brand itself is an Italian brand. It started operating in Hong Kong in the 1980s and later entered the mainland for sale."Benny Road" is dominated by men, women, and neutral casual clothes. The product strength is basic leisure clothes and knitted clothes, such as T -shirts."Benny Road" is good at gathered in the seasons popular elements, showing fashion and generosity.
"Benny Road" products are particularly suitable for customers who are more subtle, pay attention to materials, and catch up with the trend.The form of life we ??want to shape is comfortable, natural, and generous."Benny Road" not only penetrates the trend of the public, but also wears comfortable, generous and natural.Provide the basic costumes of daily life for the public.
The "Benny Road" brand has a history of 30 years from 1981, which can be regarded as a "long history" brand.It is said that during the period, "Benny Road" also invited the superstars such as Chow Yun Fat and Maggie Cheung as an image spokesperson. The brand was very popular in Hong Kong.Later, he entered the mainland for sales, but due to various reasons, the operation was not ideal.
In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Benny Road" trademark and founded the "Guangzhou Friendship Banny Road Clothing Co., Ltd." to re -packaged Banny Road trademarks, so that the Benny Road brand won a new life.Benny Road Clothing Company has launched more than ten brands, including six of the more famous brands, including: Benny Road, Life Geometry (S & K), Interactive Area (I.P.ZONE), Bambini, Balenoattitude,Ebase and YPAYMORE, as a whole, the pace of Benny Roads launch of new brands in the domestic market has not stopped, maybe more new brands will be launched.
Subordinate brand
1. "Baleno" (Baleno): comfortable, natural, and value -for -money popular costumes
The "Benny Road" has developed for more than nine years through the operation and development of the Yongjia Group. It has entered a mature period, and its performance has risen steadily.The development concept that the "Benny Road" brand has always adhered to is: value for money and popularity.In terms of product portfolios, "Benny Road" is dominated by men, women, and neutral casual clothes. The product strength is basic leisure clothes and knitted clothing, such as T -shirts, such as T -shirts."Benny Road" is good at gathered in the seasons popular elements, such as the color matching of clothing and the trendy components in various fabrics."Benny Road" products are particularly suitable for customers who are more subtle, pay attention to materials, and catch up with the trend. The target age of the "Benny Road" brand is locked at 18-40 years old.The form of life we ??want to shape is comfortable, natural, and generous.Not only go deep into the trend of the public, but also wears comfortable, generous and natural.Provide the basic costumes of daily life for the public.We also invited Tianwang superstar Andy Lau as a brand spokesperson and quickly opened self -operated stores and franchise stores, which quickly spread the brand awareness of "Benny Road" to the Chinese and Southeast Asian markets.
2. "Life Geometry" (S & K): It is mainly targeted at fashion and love "cool" clan
In 1997, it was an important year for Mainland China and Hong Kong, so Benny Road Co., Ltd. decided to set up a fashion brand that can rush out of Hong Kong and move towards the world. "Life geometry" was born."Life Geometry" locks the target customer as a young man who is pursuing fashion and loves uninhibited life. The age of the customer is positioned between 16 and 28.In 2002, "Life Geometry" also invited the most popular Taiwan Tianwang -level pop music group F4 as an image spokesperson at the time, which made the brand status of "life geometry" more consolidated.
3. "interactive zone" (I.P.ZONE): what brings to consumers is street culture
In 2000, street culture prevailed, and the "interactive zone" brand was born in Asia. The products are mainly young peoples casual clothing series.The sales points of "interactive zones" are all over the country, including Hong Kong, Taiwan and Macau.The "interactive zone" products are designed for young customers with character and tentacles.Typical image.The "interactive zone" locks the age of the customer between the age of 15-25.The "interactive zone" hopes that the target customers will have a unique personality and love fashion life.
4. "Bambini" (Bambini): The most eternal
The brand was born on June 26, 1997.The English Bambini of "Innocent Legend" is an Italian word, which means "child"; Bambinis Chinese name is "innocent legend" -A young people wearing "innocent legends", no matter how "evil" is worn, still"Innocent".With the assistance of a group of professional designers, the "innocent legend" has created its own cultural characteristics."Innocent Legend" is a brand belonging to young people. The age of the customer is locked between 15-22 years old. They are young people who know how to pursue fashion and courage to highlight themselves. They will never be popular.
5. "Ebase" (ebase): Because leisure is even more colorful
"Clothing" was born in Hong Kong in March 2000.The "clothing" products are mainly female clothing and accessories (bracelets, necklaces, sandals, etc.)."Clothing" customers are between 15-35 years old."Clothing" costumes are suitable for wearing whether they are going to work, shopping, or dating.Those who wear "clothing" know how to enjoy instant happiness and be good at catching up the trend. They are pursuing convenience, looking for cheap and good quality, and shopping fun.
6. "Balenoattitude": not only fashionable but also elegant
This can be regarded as a high -end brand of Benny Road. When you enter the water and rainbow store, you will first see the huge Faye Wong image painting."Shuihong" is a brand that specializes in pure female clothing. It started in Taiwan in the fall and winter of 1999.The target customer of "Shuihong" is mainly a fashionable white -collar woman, aged between 20 and 28 years old.This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have a certain economic ability.The products of "Water Rainbow" are quite diversified. With the strong publicity offensive of "Water Rainbow", the business of "Shuihong" is also booming.