The long history of the BMW Group began in 1916. It is headquartered in Munich, Germany. It has 22 production and assembly plants around the world, with a total of more than 103,000 employees.As the most successful and effective high -end car and motorcycle manufacturers in the world today, the BMW Group has continuously set a new sales record in several years.In 2005, the BMW Groups car sales reached 1,328,000 vehicles, of which BMW cars had exceeded 1.1 million vehicles (1,126,800 units) for the first time. For the first time, the MINI brand sales exceeded 200,000 vehicles, reaching 200,400 vehicles.In addition, more than 97,500 motorcycles were sold.In 2005, the groups total revenue reached 46.656 billion euros.
It has always adhered to the strategy of high -end brand, which is the cornerstone of the success of the BMW Group.The BMW Group has three brands: BMW, MINI and Rolls-Royce (Rolls-Royce).These brands occupy the high -end market segments from small cars to large luxury cars, making BMW Group the only car and motorcycle manufacturer in the world focusing on high -end fields.High -end means added value.The BMW Groups brand has a clear brand image. Its products have rich product connotations in design aesthetics, dynamic and dynamic performance, technical content, and overall quality. Therefore, these brands provide customers with practical added value and win to win, winning the value and winning it and winning it and winning the winning value and winning it, they won and won the value and won the winning value and won the winning value and won the winning value and won the winning value to win and win. Global owners support.
The BMW Group was originally an aircraft engine manufacturer.BMW is the abbreviation of BayerischemotorenWerke (Bavarian engine manufacturer). The BMW blue and white logo symbolizes the rotating propeller. This is the companys early historical portrait.
In the internationalization strategy of the BMW Group, the Chinese market occupies a very important position.The BMW Groups products began to appear in the Chinese market in the 1980s.In April 1994, the BMW Group set up a representative office of Beijing, marking the official entering the Chinese mainland market.Over the past 10 years, the three major brands of the BMW Group have entered the Chinese market and have a household name and highly respected.
Brilliance BMW Automobile Co., Ltd. -The worlds top high -end automobile manufacturers
Founded in May 2003, Huachen BMW Automobile Co., Ltd. is a joint venture established by BMW Group and Huachen Automobile Group Holdings Co., Ltd., which covers the production, sales and after -sales service of BMW brand cars.The companys production base is located in Shenyang City, Liaoning Province, which has a strong industrial foundation. It has branches in Beijing, and the sales and service networks are all over the country.As of the end of 2014, the company had more than 14,000 employees.
At present, BMW BMW Automotive Co., Ltd. produces BMW3 series (including standard wheelbase and long wheelbase), BMW5 series Li and BMWX1.The new generation BMW5 series long wheelbase model was listed in China in August 2010. Since its listing, it has been welcomed by consumers and recognized by the market. In 2012, the total sales volume of BMW5 series reached 107,844 units. This is the first time that BMW entered the Chinese market. A single model sells more than 100,000 within one year.The BMW BMW BMWX1 was listed in China in March 2012, becoming one of the three best -selling models of the 2012 BMW brand.
In order to meet the rapid growth of customer needs, Brilliance BMW Automotive Co., Ltd. Tiexi New Factory officially opened on May 24, 2012.At present, the total production capacity of Tiexi Factory and factories in Dadong District has reached 300,000 vehicles.In July 2012, the sixth generation BMW3 was launched, and two types of wheelbase products were available.These products are fully applied to BMWEFFICENTDYNAMICS (high -efficiency power) technology, which is a model of high performance and environmental protection.
In 2012, Brilliance BMW Automotive Co., Ltd. announced the engine production improvement plan.The new engine factory next to the Tiexi plant has begun construction and will be put into production in 2016.
In April 2013, Brilliance BMW Motor Co., Ltd. released a new brand: Zhinuo.The new brand is a new milestone to a deeper localization development on the basis of long -term close cooperation and successful development.As a high -end automotive brand in China, it is up to Chinese culture and values. At the same time, it has international technology and quality, representing high -tech and high quality.The first product of the new brands "1E" pure electric vehicle appeared during the Guangzhou Auto Show.At present, the Nuo Model is produced in the Tiexi Factory.
While maintaining high -speed growth, BMW Brilliance always adheres to customer orientation and gives dealers strong support. Customer satisfaction is among the best in the luxury car market.As of the end of 2014, more than 460 authorized dealers and service outlets have been established across the country, and four large parts distribution centers have been established in Beijing, Shanghai, Foshan and Chengdu.There are 3 training centers in Beijing, Shanghai, and Guangzhou. In addition, there are 15 training bases and 11 sheet spray training sites across the country.
Brilliance BMW Automobile Co., Ltd. has long implemented a localization strategy.At the end of 2006, the long wheelbase version of the BMW5 series launched for the Chinese market was a milestone in localized production.The continuous expanding local component supplier system reached 280 in 2014, with an annual purchase amount of 24.15 billion yuan.BMW Brilliance has become the largest tax company in Shenyang for eight consecutive years.The Tiexi plant has become Chinas most advanced and environmentally friendly automotive factory, making BMW localization into a new stage.
Since entering China, BMW has been working hard to implement the solemn commitment to plant China, and effectively fulfill the social responsibility that corporate citizens should bear, and continuously integrate into the development process of Chinese society.A series of industry -leading corporate social responsibility projects have been carried out.
From the BMW high -efficiency power strategy and the application of new energy technology products that are committed to promoting the healthy development of the automotive industry and the environment, to the new Tiexi factory that has innovated the concept of environmental protection production today, and the first "5S dealer" certification in the industry,While the success of business, BMW also uses its own advantages and continuously promotes the sustainable development of Chinese society through resource innovation.
As an international enterprise deeply implanted, BMW insists on protecting traditional Chinese culture and is committed to promoting cultural exchanges and social integration.From 2007 to the present, the "BMW Chinese Cultural Tour" has donated a total of 8 million yuan in the intangible cultural heritage projects that need to be protected in eight years.At the same time, BMW has also actively contributed to the development of education, especially childrens education. In the past ten years, the "BMW Childrens Traffic Safety Training Camp" has benefited 370,000 Chinese children.
Since the BMW China and BMW Brilliance and the Chinese Charity Federation established the China Charity Federation BMW Love Fund in 2008, the BMW Love Fund launched and promoted a series of practical public welfare love activities, such as the "BMW Tongyue House" childrens care plan, andThe "BMW Yue help future" school aid plan, "BMW Yushu Guan Ai Action" and other activities have set up a broad and continuous participation platform for BMWs loved family members including BMW employees, dealers and owners.As of the end of 2014, more than 250 BMW dealers and more than 65,000 car owners and employees participated in related public welfare activities, and the beneficiary group was about 91,000.
In addition, the "BMW Sustainable Development and Enterprise Social Responsibility Forum", which has been successfully held for two years, also established a platform for enterprises and experts and scholars to collide with in -depth exchanges, gather wisdom of all parties, discuss "new normal" togetherNew mission of corporate citizens.In the future, BMW will continue to practice corporate social responsibility, and drive more extensive social forces to participate in it, give back to the society together, and interpret innovation, dreams, responsibilities and sustainable development!
Brilliance BMW Automobile Co., Ltd. is committed to becoming Chinas most successful high -end automobile manufacturer and leading the development of Chinas high -end car market.The company will insist on introducing the latest products and the most advanced technology to the Chinese market.At the same time, as a responsible corporate citizen, BMW will continue to make unremitting efforts to achieve sustainable growth in Chinese society, to work with loved ones from all walks of life to pass on the joy of responsibilities, create value of value, and make progress in progress.
Car sign meaning
B.M.W. It means the Bavarian automobile manufacturer. The color and combination of the logo comes from the state emblem of Bavaria, where BMW is located (next to the BMW logo).BMW Motor Corporation started its business with the production of aviation engines. Therefore, many people think that the sign represents the rotating propeller, but this is not the case. In fact, the significance of the blue and white marking symmetrical graphics is very simple.Bai is used to remind BMWs pure blood from Bavaria.The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and rotating propellers, which shows that BMW has a long history of history. It symbolizes the companys past leading position in aviation engine technology, and also symbolizes the companys consistent purpose and goals.