"Ruizhenxiang" -The high -level custom Chinese leading brand.
Founded in 1862 (the first year of Tongzhi in the Qing Dynasty), in the old China, Tianjin, China.Waiting for many.
Ruizhenxiang combines the traditional Chinese culture accumulated in the century with the innovative spirit of the courage to break through. With the perspective of far -sighted heights, the vision of distant vision will once again unveil the new historical chapter.
Ruizhenxiangs business scope: satin, woolen, cotton, leather goods, chemical fiber, national costumes, etc.In recent years, Ruizhenxiang has already owned her own brand. It has been shaped like a pair of mothers and sons "蚨" as a pair of mothers and children in mythology."Ruizhenxiang" brand clothing.
In addition to cloth and garment, cheongsam customization and live production of silk quilts.
Customized price: 900 yuan starting price without manual embroidery requirements; hand -made embroidery customized 2,000 yuan to 10,000 yuan.It is said that the most expensive manual embroidered cheongsam in the store is about 100,000 yuan.
Characteristic
The characteristics of Ruizhenxiangs operations are: complete products, authentic goods, enthusiastic service, and operation of operations: otters, pills, yellow wolf skin, gray rats and other leather goods, various "foreign cloth" imported, Hebei, Shandong, Jiangsu and other, etc.Earth -made flower cloth, green cloth, 罗 satin and so on.
Ruizhenxiangs cargo yard was divided into three parts: front cabinet, second cabinet, and upstairs. The front cabinet sold green, blue, and white cloth.Sell ??upstairs to sell high -end products such as silk and leather goods.When the customer arrives, the four older employees open the door and welcome them with a smile, and then the salesperson will come up to sit and watch tea. According to the customers needs, send it to the goods.
A brief history
The founder of Ruizhenxiang is Meng Chuanshan (word Hongsheng), a native of the old army town of Zhangqiu County, Zhangqiu County, Jinan Prefecture.He started with the soil cloth, and the font name was Ruizhenxiang.Found chain stores in Shanghai, Qingdao, Tianjin and other places have gradually expanded, and the number of operating varieties has also increased, adding high -end products such as satin and skin goods.
In 1876, Meng Yichuan, the head of Ruizhen, who was only 25 years old at the time, set his sights on the most prosperous business district of Beijing -Dashira. In the early Qing Dynasty, Meng Yanhou copied the alley in the fresh fish mouth outside the front door.Rent the house and set up a village, wholesale big twist cloth.After the 19th year of the Guangxu of the Qing Dynasty (1893), a large number of foreign cloth poured into China. Meng Yanhou suggested to Meng Luoguan to open a cloth shop. Meng Luoguan invested 80,000 silver to buy a shop room in the Da Raisura and set up a Beijing Ruizhen Silk Shop.
By the end of the Qing Dynasty and the beginning of the Republic of China, Ruizhenxiang had become the largest silk shop in Beijing.With five font samples, namely Donghong Kee Tea House, Ruizhenxiang General Store (also known as East), Hongki Pi Shop, Xihong Kee Tea House, Xihongji Silk Temple (also known as West), all inInside Dashilan Street.
In 1900, Ruizheng was destroyed by the Boxers ransy and soon rebuilt.After the recovery, Ruizhenxiang is still known for its pure goods and novel flowers.Now Ruizhen Xiang still designed tricks on his own, sent a specialty to the manufacturer to "set the product", and embroidered the words "Ruizhenxiang Hongji".Its excellent cloth and satin are still called tourists at home and abroad.Its "traditional clothing and clothing exhibition" is also a model of combination of cultural and quotients.
In 1954, Ruizhen Xiang took the lead in implementing a public -private partner, and the five font samples were merged into one, and it was changed to a cloth shop mainly operating satin, woolen, and leather goods.The Beijing Ruixiang Xiang silk shop basically maintains the original architectural style, patio -style house structure, and stone carvings and sheds on the facade are still well preserved.The business area is more than 1,000 square meters.
Ruizhenxiang insists on "sincerity supremacy, authentic price, good words, and childlessness" never cater to price reduction wind, and follow the waves; the clerk is enthusiastically hospitable, fully introduced, and the service is thoughtful;Pay attention to the language civilization, and there is never an unexplained export of dirty words, creating a comfortable and warm shopping environment for customers.
In 1949, many old names of the vicissitudes of Ruizhenxiang and the Daisaira were welcomed, and the dawn of democracy and the liberation of Peiping.The first five -star red flag raised by the founding ceremony was made with the red silk cloth provided by Ruizhenxiang; since then, the old name Ruizhenxiang has won a new life from the "getting worse" of rule. At the end of 1954For ten years, it has been a state -owned silk shop that has been loved by the people of the capital and Chinese and foreign tourists.
Since the reform and opening up, Ruizhen Xiang has carried forward a good tradition of combining sales fabrics and helping customers with processing clothing, and has paid a lot of effort in developing traditional Chinese clothing, especially in processing display display of Eastern women and Chinese silk., Strive, one stitch, and seeking excellence, a wonderful one, is loved by Chinese ladies at home and abroad.In recent years, Ruizang has already owned his own "brand". With a pair of mother and son "蚨" like cicada in mythology, he has registered his own logo.Multi -varieties of traditional costumes have been produced in batches and launching markets.The employees of Ruizhenxiangs whole shop are moving on the new business avenue of "famous stores, goods, famous brands, and famous uniforms", and are determined to build this century -old brand into the Beijing Station on the Chinese Silk Road, which is across the century.