In 1923, Lacoste founder, world tennis star Renelacoste was participating in the Davis Cup on behalf of France on behalf of Boston.At that time, Lacoste bet with his captain. If he won in the game, the captain would send him a crocodile leather box.Although Lacoste did not win the suitcase, he was as brave as a crocodile in the game, so he got the title of "LECrocodile".After returning to France, a friend Lacoste made a crocodile for him and posted it on his jacket. A sign of the world was born.
Brand History:
In 1933, Renelacoste officially entered the business community and founded LacheMelacoste.On all the shirts he produced, he embroidered the famous crocodile logo and created the precedent of graphics as a clothing brand logo.
In 2001, Lacoste also began to show an elegant and distinguished side, and launched a new fashion series: Club.Mens CLUB and Ladies series respect for fashion and comfort, advocate clothing that integrates elegance and comfort, and once again at the forefront of fashion.The high -end perfume series of "Club" concept: Pourhomme and Pourfemme are also launched at the same time., Make the overall concept of the lacoste brand- "sports attitude, treat life" ("sports spirit, treat life") is more popular.
In 2002, the turnover of the Lacoste brand was about 850 million US dollars, and 85%were obtained in markets outside France.
2003 is the 70th anniversary of the Lacoste brand creation.To this day, Lacostes crocodile logo has become one of the most well -known and recognized trademarks in the world.About 40 million pieces of products with Lacoste Crocodile signs each year are sold around the world.In order to cooperate with the Lacostepourhomme mens perfume and LacostepourFemme female perfume, in order to match the LacosteClub series clothing and the LacostepourFemme perfume, the language of Lacostes "glowing spirit and more distinguished quality" is perfectly reflected through the language of the perfume.
Today, LACOSTE has a high reputation and is particularly popular in Europe.Lacostes agents are all over 110 countries, with more than 1,200 retail points and 600 special distribution networks worldwide.
Product introduction:
Lacoste clothing covers mens, womens and childrens clothing series, which is practical and popular.It shows the charm of youthful vitality and fashion for its exquisite fabric selection, changeable colors, and rich changes, and at the same time fully show your identity and status.In terms of style, LACOSTE has launched a variety of themes and series.It includes a club series and sports leisure series with five themes, as well as sports series and central series.This makes Lacoste a new vitality and will bring together all the attention of chasing fashion.In terms of design, a relaxed and youthful policy is used, and the details of the shoulders, the collar and the cuffs are more focused on, bringing a strong youthful atmosphere.Today, the French crocodile brand that is fascinated by the world for half a century still maintains young and fashionable personality, and still attracts countless self -confident and outstanding people.
Lacoste has officially developed from the initial knitted clothing to different product series-sportswear, sports shoes, leather goods, watches, and glasses, of which perfume products have also steadily occupied a seat.In 1968, Lacoste gave birth to the first bottle of Lacostepourhomme. With the new members of the new member Booster, Junior, Millennium collection Lacoste2000 and LacosteForwmen, they have been performed by young people and people who love sports.The atmosphere is simple and simple, and the box packaged, for which the brand has respected the long -lasting status in the perfume world.