Hermès is a world -renowned luxury brand. It was founded in Paris, France in 1837 by Thierryhermès. It has a long history of more than 170 years.The famous Hermes started with the production of saddle and horses. He is luxurious, conservative, and noble.EssenceHermes is an international enterprise that is loyal to traditional craftsmanship and continuously pursue innovation. As of 2014, Hermes has a total of seventeen products: leather, silk scarves, ties, mens and womens fashion, perfumes, watches, text rituals, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoesAccessories, horses, home life series, tableware and jewelry.A total of 25 branches in the worlds management and distribution from four major categories: Hermes saddle and leather, Hermes perfume, Hermes clock and Hermes porcelain.He entered China in 1996 and opened the first Hermes store in Beijing.
Hermes-Brand Classic
Silk scarf, it is said that a Hermes scarf is sold every 38 seconds.In 1937, the first silk scarf named "Ladies and Bus", which was inspired by the jacket, was born.Since then, Hermes has launched 12 designs every year, and more than 100 styles of silk scarves have been presented in front of the world.Many classic designs, such as EX-Libris, Bridesdegala, etc., are still popular and enduring after re-color.Each scarf passes through layers, and it takes 18 months to be born from time to time.In recent years, Hermes has loved the theme design, letting a small silk scarf tell the vivid story of the world, creating another legend of Hermes.
Kelly bag, Kelly bag is named "Kelly Bags" with the surname of Princess Garel Kelly before marriage.Each Kelly package is purchased from the global auction to the top leather from each years global auction. After the selection, each piece of leather only selects the best part.The sewing of the handbag was carried out from the beginning to the end of a master, edited on the number, engraved the craftsmans name, and a boutique was born.If you want to have a Kelly package, you must book at least half a year in advance.
Birkin bag, in 1986, the fifth president asked Louis Dumas to meet French actress Janebirkin and specifically launched this classic design for her.Every finished product of Birkin requires a craftsmanship for 18 hours, and then compiled the name and engraved the name of the craftsman, so each one is unique.
Big Maste:
In 1880, Charles-Emilehermes (1831-1916) inherited his fathers business. With the assistance of his son Adolphe and Emile-Maurice, Hermes successfully expanded Europe, North America, Russia, the Americas and Asian markets.In the name of Hermesfreres (1902-1919), Hermes created a glorious start for the 20th century and continued to actively develop a high-level horse career.
In 1900, Hermes provided a special saddle bag with a special shoulder strap for its customers. Its unique shape designed for riders to carry their saddle.
In 1914, the Hermes brothers hired 70 to 80 professional saddlers, and realized the infinite potential of the automotive industry.
For the outbreak of World War I, Emile-Maurice was sent to the United States to order leather for the French Ministry of Cavalry. He deeply understood the development of a large number of production and various types of transportation technology.He also believed that the zipper that the Europeans had not yet recognized at that time would be popular, so he introduced it to France and became an exclusive product.
In the 1920s, Emile-MauriceHermes (1871-1951) was the leader of Hermes, and he applied saddle needles to other leather products.In addition to some products, a series of leather bags, luggage and tourism supplies, sports and car accessories, silk scarves, belts, gloves, jewelry, jewelry and watches all show Hermes commitment to perfect quality.As the father of the four daughters, Emilehermes soon had three son-in-law: RobertDumas, Jean-Reneguerrand, and Francispuech. He trained them into a effective and complementary partner.
Then, the company opened a branch in the main French resort, and entered the United States in 1924.Tourists from all over the world must visit Hermes when they come to France.
As a response to the economic recession, Hermes launched a number of classic series of people with people in the 1930s.Since then, the leather bag, leather notebook, SACàDepêChes campaign (1935) named "Kelly", anchor bracelets (1938) and horse riding costumes were included in the list of Hermes.
In 1937, the silk fabric originally inspired by silk fabrics for the Cavaliers top, and the Hermes scarf officially came out.
In 1951, Emilehermes died, and his son-in-law RobertDumas (1898-1978) succeeded in cooperation with another love-son Jean-Reneguerrand sincerely.Hermes carriage trademarks and orange gift box witnessed the emergence of new products: the tie of 1949 and the subsequent perfume.
Under the spirit of EmileHermes advocating immortal creativity, RobertDumas actively participated in the creation of new products, leather bags, jewelry and other accessories series, and many of them became classic masterpieces immediately.His strong interest in silk scarves has laid the foundation for Hermes to become a generation of scarf masters.
At that time, a Monaco new princess Gelis Kelly carried a picture of a picture of the Hermès handbag designed by a saddle bag.This bag was immediately named Kelly Kelly Bag and quickly became popular.
In 1978, Jean-Louisdumas, who was born in 1938, became the leader of Hermes, and cooperated with other family members to inject the young and energetic into the group.He re -interpreted the series of silk products, leather products and fashion, and used advanced techniques to combine traditional production.He set up a watchmaking branch called Lamontrehermes in Bill, Switzerland, and then produced ceramics, silverware and crystals.
In 1976, Hermes established a holding company to expand and strengthen global business. Jean-Louisdumas increased the group amazing growth, thanks to his always pursuing perfection and consistent policies.