Fenndi is the famous luxury brand in Italy. The earliest as a leather family. Fenndi is the most famous than ITBAG -FENDIBAGUETTE handbags. It looks like a French stick and is designed by the Fendi familys SilviaventuriniFendi.In 1925, the Fendi brand was officially founded in Rome. Specializing in the production of high -quality fur products? In 1955, the Findi Fashion Conference was held for the first time? In 1965, due to the joining of Karllagerfeld, FENDI gradually increased.Senior womens clothing, mens clothing, shoes, boots, perfumes.Since then, the company has gradually developed and grows, the scope of operation has expanded to knitted clothing, swimwear and other categories, and even developed jewelry and mens perfumes.Since its development, the Findie brand has enjoyed a high reputation in the worlds advanced fashion industry with its luxury fur and classic handbags.
In 1925, EdoardOfendi and Adelecasagrande opened a specialty store engaged in leather and handbags. Adele learned the craftsmanship of leather production in Florence and used the design of all leather and handbags in the store.This specialty store in Romes most lively street intersection ViadelpleBiscito has another fur workshop behind the shop.The FENDI couples small shop, with high -quality products and superb craftsmanship, was respected and loved by Roman famous nobles and society at that time. The business of specialty stores continued to develop rapidly and developed rapidly.
The yellow labels symbolized by the FENDI brand were born in 1933. At that time, the yellow FENDI shopping paper bag made of shelkar paper was still the brand logo that is clearly at a glance.The rich texture combined with the foundation of the brands culture has become an eternal classic element.
In 1938, Adele and EdoardOfendi launched the full series of Selleria handbags, inspired by the doctors bag, and borrowed from the technical technology of the Master Master Master.This handbag is made of Cuoioromano (Roman leather). It is the best -quality leather in Europe. It is made in Tuscana. This leather feels soft and delicate. Each leather itself is different.Use rolling treatment to increase the softness of the leather.
At the end of World War II in 1946, Edoardo and Adeles five daughters Paola, Anna, Franca, Carla, and ALDA entered the family career work. After the war in Italy, womens work was still rare.The addition of the five sisters injects new vitality into a series of innovative styles and vision.Karllagerfeld later defined it as "five fingers of one palm".Therefore, "5 becomes a lucky figure for FENDI.
In 1967, Karllagerfeld defined the concept of "Funfur", which became the source of inspiration for the FENDI dual Flogo (DoubleF), and the dual Flogo also became a world -renowned trademark in the future.In 1977, FENDI launched its first clothing series- "HistoIredeau" in a breakthrough. At the same time, it produced the first 18 -minute short film, that is, todays micro -movies.Women are on vacation in Rome, and her parents think she washed SPA at Badenbaden.She was wearing Fendi and bathed in the fountain in the city, holding a glass bottle to collect spring water.This micro -film FENDI has been completely restored in 2013 and re -screened when it opened at the Boutique Store in Mengtian Avenue, Paris in July 2013.
In 1983, PEQUIN fabric was born, and brown and yellow striped patterns became another classic pattern of the company.FENDIs first Asian flagship store opened in Hong Kong.In 1994, SilviaventuriniFendi, the daughter of Annafendi, joined the company as the creative director of leather accessories.Silviaventurinifendi grew up under the cultivation of creative talented family members since childhood.After she took office, she immediately started to change the string to the doctor and redesigned the best -selling Selleria series.
In 2001, LVMH became the main shareholder of FENDI, and immediately planned a blueprint for future development and international expansion for the company.In 10 years, Fendi stores has grown from 2 to 196.
In 2005, Michaelburke was appointed CEO of FENDI.Among his many strategies, the new headquarters of Palazzofendi, a company designed by PeterMarino, was first held in the core area of ??Rome.Design blueprints blends modern devices such as glass flooring, and at the same time, the eighteenth century Pianonobile decoration is added.PalazzoFendi has become the main trademark adopted by the jewelry series.
In 2009, Silviaventurinifendi designed the Peekaboo handbag, which immediately became the IT bag chased by ladies ladies. It is the favorite of global celebrities and fashion big names.