Located in Shanghais famous Yuyuan Commercial District, the city jewelry was founded in 1996.With the companys predecessors "Baochang Jewelry Store" operating experience in the jewelry industrys investment operation operation experience for decades, the company has adhered to the "cultural establishment of the brand image".
The city jewelry has been committed to promoting the traditional Chinese treasure jade culture for many years.Enterprises not only set up the "Jade Cultural Museum" in the general store all year round, and popularize the common sense of jade appreciation to consumers.At the same time, in order to improve consumers appreciation of jewelry and jade, in 2005, the company grandly launched its high -end jade brand "Cuiyu Emperor": All works are raw by high -quality natural jade with scarce yields.Not only has high artistic value, but also has considerable collection value and value -added potential.
While business operations, the development of Chenghuang Jewelry focuses on "jade quality and human morals": invite the famous cultural masters to jointly publish the book "Shengshi Say Jade" and hold a lecture;Leading the trend of the treasure jade market also set up a professional communication platform for consumers to "use jade friends"; give full play to its own technological advantages, cooperate in various parties to open jewelry majors in schools in earthquake -stricken areas, cultivate jade carving talents, and actively invest in social welfare undertakings.
From the beginning of entrepreneurship, the "outstanding and heavy siege" has now established in the position of "Four King Kong" in the Shanghai jewelry industry with "dislocation". The city jewelry adheres to the road of innovative operations and keeps pace with the times, and has never slacken.Chenghuang Jewelry is committed to based on the traditional Chinese culture, integrates into the trend of the development of treasure jade culture in the world, and strives to create a brand new Chinese national jewelry brand image.
In the 1930s: Baochang Jewelry Bank, 298, Shimen Road, Shanghai;
In the 1950s: Baochang Jewelry Reform public and private partnership, renamed "Public and Private Commerce Baochang Jewelry and Jade Company"
In the 1960s and 1970s: The "Cultural Revolution" began. At that time
January 1993: No. 1149-1151 Nanjing West Road resumed Baochang Jewelery Bank to restructuring the state-owned system;
September 1996: The Baochang Jewelry Store was officially relocated to the Yuyuan Commercial District of Chenghuang Temple, and was renamed "Shanghai City Jewelry General Exchange";
December 1996: Become an executive director of the first Shanghai Gold Association;
May 1997: Shanghai Antiques Co., Ltd., a subsidiary of Chenghuang Jewelry;
In November 1999: The first opening of jewelry culture was preceded, and the city jewelry opened the "Yulong Cultural Palace";
2000 ~ 2002: Three consecutive consecutiveths were awarded the designated jewelry exhibition of designated jewelry of the Shanghai International Art Festival in China;
April 2002: In order to promote the Chinese jade culture, the first "cross -strait" jewelry jade boutique was opened, and it is still held once a year;
2003, 2007: Won the "rest assured demonstration store" of the Chinese jewelry industry for two consecutive sessions;
2004, 2007: Get the "Chinese Jewelry and Jewelry Industry Famous Brand" award;
July 2005: Won the "Chinese Gold Jewelry Famous Brand" award;
December 2005: The company implemented a brand segmentation strategy, and strongly launched a new high -end jade brand- "Cuiyu Emperor";
February 2006: Become the vice president of the Chinese Jewelry and Jewelry Industry Association;
September 2006: Won the "Chinese Commercial Famous Brand Enterprise" award;
December 2006: Jointly organized the "City Jewelry Cup" and "Shengshi Talking Jade" national large -scale famous essay competition with Shanghai Wednesday News Agency, journalist magazine, Shanghai Literature Magazine and other units, and published the "Shengshi Shuyu" text collection of hardcover hardcoverBen; Shanghais first large -scale non -profit jade cultural museum- "Cuiyu Emperor Jade Cultural Museum" was completed;
May 2009: Won the "National Advanced Enterprise of Commercial Quality and Effects";
In May 2010, he won the "China Commercial Quality Award";
In October 2011, he won the "China Jewelry Brand Excellent Enterprise";
In November 2012, the "Cuoyu Emperor Jade Culture Museum" officially passed the investigation and evaluation of the two government in Shanghai, and was identified as the "Shanghai Gold Jewelry Museum Jade Branch", becoming another display platform for Shanghai to spread traditional Chinese culture.