The beast faction was born at the end of 2011 in Weibo. It grew from the legendary flower shop to an artistic life brand, and was listed in the 2012 Weibo Top Ten Popularity User List.From 2013 to 2014, the Beast School successively successively opened the style and beauty in Shanghai Lian Kaofer, Beijing Guomao III Joyce Store, Shanghai Environmental Trade (IAPM) Plaza, Shanghai Xintiandi, Beijing Yintai, Beijing Sanlitun Taikooli, Chengdu Ocean Taikoo Li.The interesting physical store is hailed as the pioneer of Chinese high -end brand O2O by Wallpaper Magazine.