Xinyuan Cocoon Silk Group Co., Ltd. is located in Haian County, Jiangsu Province, which is located in Haian County, China, China Cocoon Silk, and China Cocoon Silk Production Base.The main business is the research and development, production and sales of silkworms, cocoon silk, silk silk, silk, twisted wire, covering silk, silk, real silk, real silk home textiles, real silk clothing and other products.It is a leading company that specializes in the development and production of mulberry breeding, silkworm, silk, silk, silk clothing home textiles, and mulberry resources, etc.
Xinyuan Group takes "serving the three farmers as its own responsibility" and took the lead in implementing the "company+base+farmers+college colleges" in the countrys peers.Thousands of households are identified as the first batch of agricultural industrialized national key enterprises by the Ministry of Agriculture and other eight ministries.
Xinyuan Group has established the Ministry of Science and Technology to establish the only national mulberry cocoon industry engineering technology research center in the national silk industry for the establishment of the Ministry of Science and Technology., National Agricultural Product Processing Demonstration Base, the Ministry of Human and Social Security, and the National Postdoctoral Management Committee approved the establishment of a postdoctoral scientific research station, and the Jiangsu Province agricultural science and technology achievement transformation demonstration base was established. In recent years, more than 30 national and provincial scientific and technological projects have been implemented.The scientific research achievements won the scientific and technological progress award at the provincial and ministerial level.Natural color cocoon silk, functional silk home textiles and mulberry health products are at the international leading level.The Jiangsu Provincial Peoples Government is named the advanced unit of corporate innovation in Jiangsu Province.
With the "brand quality as the core", Xinyuan Group has built the most complete production and export base of the domestic cocoon silk industry chain, becoming a number of national standard formulation units such as mulberry silk, silk quilts, and natural colored cocoons.In 2012, the Ministry of Industry and Information Technology was listed as the first batch of pilot units of brand cultivation in the country. In 2012, the State Administration of Quality Supervision, Inspection and Information Technology approved the establishment of the first well -known brand demonstration area of ??the national cocoon silk clothing home textile industry.
Brand strategy:
Xinyuan established a national cocoon silk clothing home textile industry brand creation demonstration zone, the first batch of brand cultivation pilot enterprises in the country, inherited the silk culture, and made a big brand, a strong brand, industrial development brand, enhanced influence to make brands.In -depth extension of the cocoon silk industry chain, promoting Xinyuan silk to the world, and driving the development of the national cocoon silk industry.
Brand policy:
Create the boutique industry chain, strive to be the benchmark of the industry; inherit the silk culture and create the first international silk brand.
Brand goal:
Be refined, strong, loud, bigger, bigger
Fine essence: Taking medium and high -end boutiques as positions, developing natural, functional, and cultural creative products to reach international first -class levels.
Stronger: With the right to speak of silk products, establish a national cocoon silk research and development and product testing center, and develop new products; promote excellent performance management model and become a benchmark for the national silk industry.
Rounding: Increase the overall image planning of the brand, promote brand promotion, expand the knowledge and reputation of brand products, become the first domestic silk brand, and become a global silk brand.
Great: Form 8 industrial clusters such as cocoon, raw silk, weaving, clothing, home textiles, by -products deep processing, silk tourism and cultural creativity.The comprehensive strength ranks first in the country.