ELAND brand is affiliated with Yi Nian (Shanghai) Fashion Trading Co., Ltd.The E · Land Group was founded in 1980. It initially started with womens clothing career. Adhering to the spirit of "creating value for customers", Yixian Group has developed into South Koreas largest fashion retail group.E. Land CHINA, as an important part of the global strategy of Yixian Group, was established in 1994 and is headquartered in Shanghai to become the leader of the Chinese fashion retail market reform and innovation.