L.L.Bean is the abbreviation of the founder LeonleonwoodBeans name, Chinese name: Lyonbien.L.L.Bean is a well -known outdoor product brand in the United States. It was founded in 1912 and has a long history of 99 years.His founder L.L.BEAN himself is an outdoor sports enthusiast, so his products are designed and produced specifically for such consumer groups.After nearly a century of struggle, L.L.BEAN has become a world -renowned brand and established 17 sales stores in the United States.L.L.BEAN first met Chinese consumers for the first time in 2008. All products are designed according to the characteristics of the Chinese market.There are more than 60 stores in China, including more than 20 cities, including mens and womens clothing, accessories, shoes, luggage and outdoor equipment, have entered the Chinese market.
As the leading outdoor brand in the United States, L.L.BEAN always follows our core values: integrity, service, respect, persistence, safety and healthy lifestyle.This is why American writer Hemingway, former US President Roosevelt Eleanoros, General Navy General Donalm Merrust, etc., are all loyal customers of L.L.Bean.Although Mr. Leonleonwood, the founder of our brand, has passed away for more than 30 years, he is one of the top ten entrepreneurs in the twentieth century with Henry Ford, Samwalton, Bill Gates, etc.Today L.L.Bean is the leader of the industry whether it is in brand management, customer loyalty, or marketing.We are also recognized as world leaders in the mail order and retail industry, and we have developed more channels to provide customers as high -level services as high -level services in China and the United States.L.L.Beanchina Beijing Binyong Outdoor Products Trading Co., Ltd. is a U.S. -South Korean joint venture jointly funded by L.L.Beanusa and Youngone Group.
In the past century, L.L.BEAN, Inc. It has always been a trusted supplier for high -quality clothing, reliable outdoor sports equipment and experts.In 1912, LeonleonWoodbean founded L.L.Bean, Inc.One century has passed, and the company has grown up the business model at the beginning of one person to a world -renowned company with an annual sales of 1.5 billion US dollars.The companys headquarters is located on the same road as the original old shop.
In 2007, L.L.Beans net sales, $ 1.62billion -5.5 % growth rate on the basis of 2006; the annual customer service survey of the National Retail Association gave L.L.BEAN No. 1 "for customer service; L.L.BeanThe website sales increased by 14 % on the basis of 2006, exceeding 81 million users to visit the website; for nature protection, entertainment, health and human services, education and art, including the development of Leongorman Park in Freeport, contributing to 2.6 million contributions to 2.6 millionUS dollars; to help to cope with increasing fuel costs to contribute $ 250,000; because of the facilities of the promise of greening L.L.BEAN, they received the 2008 green building bonus from the US Green Architect Council;, Massachusetts and New York State, a new 30,000 -square -foot hunting/fishing shop was built. In Maine, including two new stores in Japan, there were 15 new stores worldwide.
L.L.BEANs board of directors has approved US $ 18.5 million to reward qualified employees, and the other $ 10 million is distributed to the pension plan to enable it to fully implement."These bonuses are what everyone deserves," said Leongorman (chairman of the board of directors of L.L.Bean) said, "On behalf of the board of directors, congratulations to the outstanding performance of L.L.BEAN employees this year.This reward.At present, the opening of L.L.Bean in New York State, Pennsylvania, and Chicagos three stores are being prepared. The opening of the Beijing flagship store will be close to the end. At that time, The Chinese style of this outdoor expert.