The ancient clothing strives to express the exciting culture of the contained in the inner taste of the product directly or indirectly, and feel the style and connotation of the clothing!
This website: The companys summer dress has been fully launched this year. What is the response of the market in the market? Can you introduce the current development status of the company?
Zhu Jinhuo: At present, the summer clothing in the northern market has been fully shipped, and the market response is still better.The companys development status in the past two years is indeed not too ideal, which has brought a certain negative impact on "Gu Gu".After I take over this year, I have made some adjustments and transformations in the sales method and operation concept of the product. It has also introduced some professional management talents. So far, the development trend of the entire company is very good, and they are all benign.Operating.
This website: Just mentioned some adjustments in the companys operating philosophy. Can you introduce your management philosophy?
Zhu Jinhuo: From a personal point of view, I think so, I will not set my brand very high at the beginning. The clothing itself is a low -threshold industry. Nevertheless, in actual operationThere must be no false. Anyone knows that only good products can win good reputation. What is reputation and reputation. Products without credibility cannot really win the hearts of consumers.
This principle is also related to management.At the same time, in this group I managed, I never feel that I am the highest. I think my position is in the middle of my daily work.As the saying goes, it is the best one for you. I think that as a manager of "Gu Gu", it is best to find a position that suits you in this enterprise.
This website: What level of women are the products of "琰 产品" mainly for?
Zhu Jinhuo: "Gu Gu" locks his consumption target in urban women between the ages of 23-35. As a woman at this age, most of them have independent economic capabilities and mature and autonomous aesthetics.They are young, pursue fashion, vitality, rich and changeable lifestyle and life attitude. The simple business and leisure style of "Gu Gu" is most suitable for them.For women over the age of 40, their brand concepts are relatively strong. "Gu Gu" is not a very powerful brand at present, but I hope it can develop into a powerful brand in the future and make more women "Find himself in "Gu Gu".
This website: What about the price positioning?
Zhu Jinhuo: 70%of the product price of this years summer is within 100 yuan, and 30%of the product price is positioned within 260 yuan, which basically belongs to mid -range consumption.I think the price is not the only standard for measuring the product height. What the product really needs is consumer recognition. We hope that consumers can buy real products at a real price.
This website: According to our understanding, the company is divided into two parts of Shenzhen and Hangzhou. What is the difference between these two parts?
Zhu Jinhuo: Relying on the fashion information of the Shenzhen -Hong Kong front edge and the good resource channels of Jiangsu and Zhejiang, "We have always maintained uninterrupted connections and communication, and I often pass by and timely feedback information on the market to design and developers.In this way, we can ensure that our products are integrated with the entire market demand on the basis of adhering to our style.
This website: Is it also mainly franchising in sales? What is the current development status in the sales area across the country?
Zhu Jinhuo: Yes, the sales are mainly franchise. We have our own shopping mall counters and specialty stores in many cities across the country, such as Nanjing, Dalian, Tianjin, Beijing and other places.As the door of "Gu Gu", the Jiangsu and Zhejiang area is naturally the companys primary development area.In addition, we have established branches in Shenyang and Beijing. Professional managers are taking care of them, and they will make appropriate policy adjustments to the local market.
This website: According to your introduction, the companys current development is still better, so what are the plans?
Zhu Jinhuo: We plan to grasp the following points from this years summer dress: ensure profitability of all agents; make good development of products; better serve customers; reduce the inventory of customers and manufacturers.The goal of "标" is not only to be bigger, but also to be done well, hoping to get more and more peoples love and recognition.