Karenburg --- A comprehensive home service brand that uses bamboo healthy, environmentally friendly, simple and simple, high-quality and cost-effective as a differentiated positioning!That is to break the traditional first -two -line positioning, and to define a comprehensive home service brand through channel product differentiation strategies and rich product lines.
Brand characteristic/brand style: (Takea Ma-Intellectual-Fashion-Simple-Health)
A: Home service brand with unique and differentiated fabrics of natural bamboo!
B: Intellectual (taste, quality, restrained)!
C: Fashion and simplicity for home service brands with style characteristics!
D: Product design highlights the concept of home wearing outside!
E: Good fabric quality, very comfortable!