The intention of the Kaier brand: Everything is carefully designed for you, and everything for you.Lets express the business philosophy of Caier centered on consumers.With the development and changes of more than ten years of wind and rain, the connotation of the Kaier brand has also carefully designed for you, extended to a richer level for you.Subssed as quality, goals, price, image, service.The Cairns believe that this is the five key elements that lead to success.This idea has now become the business philosophy of Kaiers clothing.Undoubtedly, a more clear career landscape is also drawn for successful people who are pursuing.
It is precisely because of this business philosophy that the product was launched in the market in 1993, that is, the consumers were warmly responded and quickly opened the market.In 1994, the sales of Kaier single shirt reached 3 million pieces; in 1998, Kaier extended the development direction from single shirt to clothing.Follow the concepts of competitiveness with quality and seasonal attributes unique to the clothing market.If you just rely on others production line OEM development clothing series, it is easy to cause quality and difficult to control, so Kaier realized that he must have a large -scale production line, which can not only meet the flexible small batches of trial production, but the market reflects the good reflection of the market well.When adding a large amount, it can also ensure the quality of clothing production.In 1999, "Kaier" invested more than $ 6 million to introduce precision sewing equipment from Germany and Italy, Dujian Puchi -hot -fixed equipment, and clothing CAD system, and set up suit and trousers factories.Production management has passed the ISO9002 quality system certification and GB/T2660-1999 product quality certification.
As a business and leisure mens clothing brand, Kaiers production has gone through the process of "processing processing" to its own brand. The market channel strategic model has also shifted from "large circulation channels" to "franchise franchise stores".In 2005, Kaier invited brand planning agencies to refine the core value of the brand, and the "transformation power" Kaier brands sublimation process again.The new creativity has made the development of Kaier with new motivation and direction.In terms of brand creation, Kaier focuses on highlighting vitality, taste, easy, and trustworthy style, and provides a good display platform for people with confidence, optimism, and personality.In the design, Kaier merged the brand connotation of "the power of transformation" into the clothing and preached the value that a man should have -the spirit of positive, optimistic, and self -transcendence;Transfer to every consumer.In order to obtain new information in design and development, Kaier has increased product development efforts to compare clothing compatible with local cultural characteristics, and draw on the clothing trend design essence of European, American, South Korea, Japan and other countries to meet the needs of consumers in different regions.The product research and development center, information center, and planning center were established in Shanghai, Hong Kong, and Hangzhou.He also carried out multiple cooperation with overseas colleges and sent personnel to countries and regions every year to conduct study and inspections, investigations to understand the international clothing market, and develop more and updated products to meet consumer requirements.