Introduction to the Diso brand
Dezoee Diso brand is the main brand of British company Dezoee Fashion (UK) Limited. Dezoee Fashion (UK) Limited is based on the development and marketing of clothing and clothing and trade.Provide popular fashion products.The company focuses on the development of the Asian market and chose to set up cooperation agencies in China.In order to meet the needs of Chinese customers, designers have conducted special research on the characteristics of Chinese culture and Chinese women and their costume habits.R & D and designed fashion products that best reflect the charm and personality of Oriental women.
Brand Style
Dezoeys Dezoey womens clothing derived from Britain, with its dignified and elegant, simple lines, delicate and sexy fashion design, combined with professional, personality, and exquisite production technology to form a unique style.
"Tradition and rebellion" is the true spirit of British fashion. The "elegant leisure" that Dezoee has always pursued cleverly interpreted the British spirit: there is a career with a unique charm of women;Full of knowledge and elegant style ...
Dezoee pursues simple, implicit, elegant, and integrates popular elements in details.Dezoees design elements are both rich and changeable, but also continuity, which not only maintains the vitality of fashion, but also adheres to its consistent style.It emphasizes the matching of followers, and has launched different color feasts every season, exuding a unique feeling with the elegant style.The brands clothing has a mature and elegant style, and is very intellectual in modern women.
Brand Positioning
Elegant leisure
? Respect inner feelings, taste, independent, natural.
? Pursue natural fabrics, exquisite workmanship, elegant style, relaxation, kind and beautiful.
? Emphasize quality, but do not respect prices; pay attention to taste, but do not pursue weird.
Business philosophy
The companys values ??are: let good faith everywhere, so that the soul is everywhere.
Companys business philosophy: passion, focus, learning, improvement
The companys vision is: providing a platform for enterprises to realize self -worth, so that enterprises and enterprises receive their respect of society.
Brand series
There are two brands of DE Clothing Stores and Franchise Stores: Dezoee Diso (Intellectual, Elegant), de Zeroo Di.
Franchise cooperation
The development concept of DE is mainly directly -operated stores, supplemented by franchise stores.
Franchise conditions: 1. Have clothing brand operation and management experience.
2. And have a certain economic strength.
3. Agree with the style of the brand, identify with the values ??and business philosophy of DE company.
4. The store must be opened in the local department store, large shopping malls.
Internet sales
We attach great importance to customers personal experience and communication with Dezoee products.At this stage, there is no online store opening plan. Dezoee and Dezeroo, which are sold online, are all fakes.