Mrs. Home Textile Brand Introduction
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Zhejiang Mrs. Home Textile Co., Ltd. was founded by the Korean Wife Textile Technology Group (Hong Kong) Co., Ltd. and a well -known enterprise in Zhejiang. It is a comprehensive home textile company integrating product design, research and development, and sales.The company has advanced R & D design centers, a sound marketing service system and high -efficiency logistics distribution center. The company is building a modern production base.In 2006, the company passed the ISO9001-2000 international quality management system certification.
The wifes home textile company takes "creating a fashion life and creating an elegant home" as its business philosophy.The wifes home textile has a better R & D team in Korea. The leading brand "Mrs. Family Textiles" has five styles, ten series, and thousands of styles.The quality and elegant product quality has won the favor of many professionals and consumers.
Through the successful implementation of the "franchise" chain business strategy, the wifes home textiles quickly expand the laying of home textile products in the domestic market.With the advantages of regional economy, talents, and information in the Yangtze River Delta region, the company vigorously introduces and cultivate various high talents such as design, management to improve the competitiveness of the product market.
The 21st century is the era of brand competition. Behind the brand is culture.While the wifes home textiles will pursue excellence while inheriting their unique cultural genes, they will continue to innovate, and strive to be tide in the Yongli era.
The wifes home textile brand originated in South Korea in the 1980s and was officially launched by South Korean Mrs. Textile Technology Group Co., Ltd. in 1985.Mrs. Family Textiles adheres to the mainstream culture of South Koreas pursuit of fashion, integrates the essence of Korean home furnishing culture, and fuses fashion advanced consciousness and humanistic philosophy.Womens favor.
As the new darling of Korean womens fashion life-wifes home textile is now landing in China.The wifes home textile is guided by the design concept of overall home life, accurately grasped the trend of the home textile industry, and strives to create a fashionable and charm and elegant style.Noble and elegant charm.
The ingenuity of the design is unique, the quality of quality is beautiful, the excellence of the craftsmanship, the wifes home textile defines luxury in a stylish attitude, and interprets the modern and simple life style and fashion home culture in a unique way.The concept of life.The wifes home textile is an eternal pursuit of fashion life and elegant life.
Specialty stores are divided into three levels A, B, and C
Class A: Cities above the provincial capital: The population of the urban area is more than 2 million, with an area of ??120 or more, and the annual sales of more than 2 million;
Grade B: Cities above the prefecture level: The population of the urban area is more than 1.2 million, with an area of ??100 or more, and the annual sales of more than 1.2 million;
Class C: County and county -level cities: The population of the urban area is more than 800,000, with an area of ??80 square meters, and annual sales of more than 800,000;
1. Market analysis and guidance: For newly -added customers, conduct field market surveys, specialty stores as evaluation, market competitive environment and other series of feasibility analysis to ensure that the brand is successfully introduced to the market;
2. Image design support: The company is fully introduced to the Si system, and the specialty stores and the monopoly hall are unified.Product craftsmanship and high quality.The company is designed and supervised in place for franchise stores/cabinets.During the season, the company has adjusted adjustments to the local guidance of the display display display display;
3. Training support: The company provides effective preliminary and regular training such as the operation skills of the industry, the art of the store layout, the salesperson reception skills, the products professional knowledge, the art layout of the store, market forecast, financial management, sales network expansion, group consumer public relations, etc.Items
4. Advertising support: It can get advertising support for corporate delay, and give the corresponding proportion of advertising cost support at the same time;
5. Long -term effective marketing guidance: The company will send professional marketing staff to carry out marketing diagnosis for customers, adjust marketing strategies in a timely manner to ensure the healthy operation of franchise stores;
6. Overall planning of promotion: Company planning opening publicity; promoting national large -scale promotional activities each year to enhance brand awareness and expand market share; the company provides a large -scale promotional activity.Participate in friendship support.Promotional materials for promotional activities are designed and produced by the company for free;
7. Reasonable replacement system: For adverse inventory of customers backlogs, the company helps customers reduce pressure through different planning plans in time, or directly adjust the goods to ensure the healthy operation of the franchise stores; not only reduce the backlog of funds, but also avoid it.investment risk.
8. Perfect sales mechanism: Implement regional agents, unified retail guidance prices nationwide, monopolize in a certain area to avoid disorderly competition.